一つのプラットフォーム。最大の効果。
エフィシェント・フロンティアのプラットフォームで、サーチ、ディスプレイ広告、そしてフェイスブック広告キャンペーンを最適化
Contact us US: +1 877 273 6669 / UK: +44 (0) 207 908 6280
エフィシェント・フロンティアは、2002年以来、世界中の大手広告主に対して優れた広告効果を提供し続けています。当社はサーチ、ディスプレイ広告、そしてフェイスブック広告といった主要なデジタル・マーケティング・チャネルを最適化する、世界初の統合パフォーマンス管理プラットフォームを開発しました。他社を圧倒する専門性で、グローバルで10億ドル以上の広告予算を管理しています。当社のプラットフォームは、効果的にキャンペーンを管理するためにマーケティング担当者が必要なコントロールとインサイトを与えることができます。そして、入札型のデジタル広告市場におけるパフォーマンス最適化の複雑さを解決するテクノロジーを提供します。
This quarter, we saw some interesting and some expected trends. Search spend significantly increased, particularly among retailers, with the holiday season dominating the quarter. In social, Facebook spend share reached 2.7% of biddable online advertising spend in Q4. Increases in social spend are coming from new ad budgets rather than subtracting from existing search or display budgets, demonstrating the growth and importance to digital marketers of search, display and social throughout 2011.
How do you decide what to spend if your business is heavily driven by events? For instance, you may be a concert ticket advertiser planning for a major gig, or perhaps a sporting advertiser planning for the upcoming 6 Nations Championship (a major rugby tournament in Europe). Do you simply try to bid to as high a position as you can on your top keywords and hope that the impressions you gain will bring you sufficient conversions to make the spend worthwhile? But is it really worthwhile? How far will you be from your cost per order (CPO) goal? Will the average order value (AOV) be the same, lower or higher?
Marketers are inevitably wrestling with the problem of attaining the optimal media mix. Understanding what each channel’s value is and the optimal mix for the goals at hand adds an extra layer of complexity for already busy marketers. The days of the “last-click wins” mentality and one-off online strategies have drawn to a close. Attribution analysis enables a more accurate understanding of what leads to conversions, and these insights can lead to dramatic improvements in ROI.
Global Q4 2011 Digital Marketing Performance Report
Context Optional Announces Support for Google+ Pages Expanding Social Marketing Offering for Brands
Efficient Frontier Expands Its International Footprint with Acquisition of Downstream Marketing
Our own @drsidshah covers 5 common themes we have learned from our clients’ successful #Facebook campaigns. http://t.co/nLXVW5U7
Twitter now serves 1billion tweets every 3 days says @brucedaisley #adobesummit #social http://t.co/6HDwiCKY
"Attribution is not reporting. You need to optimise" Adobe's Dr Sid Shah at #AdobeSummit
RT @charlirogers Multi-channel campaign attribution and optimisation panel session at #adobesummit. http://t.co/FH6DBjuM
Facebook take the stage with our client Paddy Power #AdobeSummit with @mblinder http://t.co/eJaXaprG
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Efficient Frontier has been acquired by Adobe Read the release >> Acquisition FAQ >> |
